TAG Heuer has championed precision timekeeping since 1860, with a reputation for watches that excel in the most rigorous sporting endeavors. Legendary for its groundbreaking chronographs and its role in motorsports history, TAG Heuer is recognized the world over for pushing boundaries in technical innovation, Swiss accuracy and fashion-forward luxury, earning the loyalty of professional racecar drivers, Hollywood luminaries and Hall of Fame athletes.

For over 160 years, TAG Heuer has been combining technological innovations and precision timing. Committed to the world of sport, particularly motor racing, TAG Heuer has created the world’s most accurate timing instruments, achieving an accuracy of 5/10,000ths of a second. This know-how is infused in every collection and every piece. From the TAG Heuer Carrera to the Autavia or Monaco watches, their timepieces stem from cutting-edge research at the forefront of the watchmaking industry. Masterfully designed, each of these collections has gained an iconic status.